'End of audience' theory for 'Zoella'

So what is the theory?

https://georgialaymedia.blogspot.com/2019/01/end-of-audience-theory-clay-shirky.html

Overall, the theory looks at how media has evolved to a fast and immediate network that allows us to create our own media as well as share what we see

So applying it to Zoella?

• Through fan art and fan fiction which are both perfect examples of the internet creating their own content 
• This is also done through memes which circulate the internet 
• For example, 'Scamella' or when Alfie was accused of poverty tourism after tying to live off £1 for a day and the mocking that followed 
• Similarly, when The Sun ran a salacious article about a relatively innocent image that Zoe had posted on snapchat, in defence many influences posted a similar photo to show they stood with her with the hashtag #westandwithzoe