Introduction to 'Attitude'

https://www.attitude.co.uk

Codes and conventions used on the website:

• Colours of the tabs when hoovered over act as a subtle nod to the symbol of the LGBTQ+ community 
• Website looks typical of a tabloid newspaper 
• For example: https://www.dailymail.co.uk/home/index.html / https://www.thesun.co.uk / https://www.mirror.co.uk
• Uses a plain white background which is once again typical of the tabloid websites, keeps the website looking clean and simple
• The font of the main title is bold and simple making it easy to read and sets a clear identity for the brand

How Attitude captures and maintains it's audience (pages 30-31 in Online Media pack):

• Readers most likely use a F-scan reading pattern to find something that interests them on the website, Attitude blocks their text and condenses it to make this easier 
• The sub headers and white space in the layout also helps with this
• Stories tend to be written in an active narrative voice to add energy to the writing 
• Journalistic pieces will contain a lede introduction to tell the reader who, what, etc to engage them
• List articles and bullet points are also used to make it easy for casual readers to be engaged 
• Landing pages use elliptical headers, omitting words to facilitate fast read speeds
• Layouts are crafted using high image to text ratios 
• Teaser headlines are used as bait- tend to include celebrity gossip and suggestions of exclusivity 
• Stories are ordered by release date to show the reader that content is regularly updated, this can encourage regular visits 
• Use copyright free photos due to the small budget of the companies, this can create a sense of authenticity especially if candid shots are used
• Celebrity content is used to draw in fans and expand the audiences
• Social media links are clear to engage with the audience members on other platforms, social media acts as a marketing feature to further promote the content on other sites
• Question based tweets, hashtags and tagging is used on social media to expand the audience 

Levi Strauss: the construction of binary oppositions in online media (page 27 in Online Media pack):

• https://georgialaymedia.blogspot.com/2017/10/levi-strauss-narrative-theory-binary.html
• Binary oppositions construct ideological positioning, refers to how stories reflect the values and beliefs of society 
• The key to unlocking the real meaning of a narrative, its ideological meaning or subtext, is through examining the conflicts presented within a text
• Conflicts are normally presented evenly and sides are taken showing where the media products falls on an ideological stance 
• Attitude readily engages in the construction of binary oppositions 
• Freedom to choose one's sexuality battles social ignorance and intolerance 
• Attitude's longstanding ideological position is clear and obvious within its stories 
• It seeks to champion LGBTQ+ rights globally