Online Media- first impressions

First impressions:

• Light, pastel colour theme
• Links to social media- intertextuality 
• Blog posts surrounding makeup, fashion and things in that season e.g. apple crumble cupcakes for autumn
• Links to beauty, food, life, places, style and shop
• Many of the posts are old and there isn't many recent updates
• Her last post was December 2017 and was about a makeup look. 
• The colour scheme relates to her relaxed, friendly content. The pink shades links to her primarily female audience. 
• Her logo 'Zoella' uses a casual, pretty font once again reflecting the content she produces. 
• Many of her recent photos she uses have a similar feel- they all look relatively professional and mostly feature bright colours.  
• The animated fairy lights at the top of the page link to the cozy feel she tries to represent in her videos. 

First impressions:

• Looks similar to other newspapers or magazines online, the white background and clear layout shows this. 
• Straight away it is clear that the magazine is focused on the LGBTQ+ community. 
• Has a clear link to subscribe to the magazine.
• Has links to the potentially the main themes of the magazine: news, entertainment, community, boys, opinion, style, travel, active, theatre, competitions, subscribe. 
• The font is clear and bold, contrasting with Zoe's. 
• Doesn't have a trademarked colour scheme, the page uses mostly black and white.  
• When you hoover over the different tabs they form a rainbow through the colours, giving a subtle nod to the rainbow symbol often used for the LGBTQ+ community. 
• Post very often under the different areas of the website.