Hesmondhalgh (Cultural Industry) in 'The Returned'

Hesmondhalgh

What is the theory? https://georgialaymedia.blogspot.com/2018/09/cultural-industries-theory-hesmondhalgh.html

• Horizontal Integration- TPS (Television Par Satellite) became a competitor for Canal+ in the mid 1990s. To deal with this Canal+ bought TPS which got rid of their main rival and enabled Canal+ to re-establish their control over that sector of the TV market. 
• How did this link to The Returned? The series debuted on Canal+ which is a French TV channel.
• Vertical Integration- Canal+ is an example of a vertically integrated company. 
• Formatting- This concept uses different formats to minimise risk and maximise the audience for products. This includes the Star System which is the use of recognisable names to create a pre created audience. Fans of that actor, director, producer etc are likely to watch the product. Another element of formatting is genre, The Returned is made up of many genres for example paranormal, domestic drama, action, mystery etc. 
• International Remakes- The Returned (Les Revenants) was sold to A&E Studios which remade the show for the American market in 2015. 
• Diversification- This is the process through which a company expands its operations into new or different areas of business. Canal+ is a subsidiary of the French multinational conglomerate Vivendi SA, which has significant business interests in the film industry, the music industry and video games. This increases their market and audience, expanding the profit of their company and the influence they have only consumers.