Research into the industry

Music industry statistics:

The UK is one of the largest music markets worldwide (it ranks fourth after US, Japan and Germany)
In 2015 generated a income of nearly 690 million pounds
Over half of this came from digital sales
The sale of physical music is declining rapidly
2/3 of UK adults stated spending up to two hours a day listening to music (2015)

'Algorithms, Product Placement and Shirtless Boys: Inside the Music Video Economy of 2018' article summary:

Music videos can have a massive impact on society shown through Michael Jackson's 'Thriller' and more recently, Childish Gambino's 'This is America'
Before the internet music videos were mostly for MTV and artists focused mostly on selling CDs
Now people have more of a choice in what they listen to and what music videos they watch
Music videos aren't just about interesting content for the fans but educating artists on the algorithms and how to maximise them
Even just lyric or behind-the-scenes videos are important to promote the artist
Official music videos are also important to establish a band's aesthetic and cement it into the public mind
This is shown through Dua Lip's 'New Rules' the music video to the song made it extremely popular as it was a relatable and fun video
"For household name artists, $100,000 to $125,000 is pretty average. But they might spend $300,000 or $400,000 on the first video from an album, and then save money on the follow-ups."

Research into 16-21 year olds and their music:

The song I have chosen for my coursework is a mix of pop and rock which is a couple of the two most popular genres for 16-24 year olds.

Research into popular music:

A report shows that rock and pop are two of the most popular genres, the music I have chosen is a mix of pop and rock suggesting that it will be enjoyed by many
This is shown for singles and albums, as I am releasing a single the statistics for singles are important in showing what genre will be popular

Also in this report, statistics are shown for age ranges and how much each spends on physical or digital music
As expected teenagers and young people spend more on digital music, I will be releasing only digital music which will work well for my age range according to the statistics

https://www.musictank.co.uk/wp-content/uploads/2018/03/BPI-2017-All-About-Music-Report.pdf

'Why Music Videos Are Still So Importance: Views from inside the industry' article summary:

Youtube is the second biggest search engine (over Google) and the largest streaming service, visuals are important and discovering new music is easier this way
For a good music video you need strong creative visuals to have advantage over others also trying to make it in the industry
Music videos are important to establish a band's identity and show their general creative vision
A video connects the artist and the listener and vice versa
Music videos can also be a way for directors to get noticed in the industry and show their creative visions
Many want to watch content but need to be short and snappy in order to stay intrigued, music videos work well for this

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