NEA (music video) research

One of the elements for our brief is that the target audience for our NEA are big fans of the genre of music our song is from.

In order to please them we would have to focus on what audience members for our genre of music like.

Following this idea, a photographer named James Mollinson photographed groups of people at different concerts. Each one got dressed by themselves and had not met the other audience members before.

This is what he found:

http://jamesmollison.com/books/the-disciples-work-test-1/



He found that although they had not gotten ready together many of the people had a very similar outfit/ style.

This shows either the influence music has on our taste and style or how people with the same music taste have a similar taste in style. It also shows the difference between people with different preferred genres of music.

This links to my NEA as to follow the aspect of the brief I am referring to here I need to do research into my chosen genre of music in order to please my target audience as music has a large impact on their style and look.

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