NEA (music video) research

Ed Sheeran- 'Happier':
Story line-

• About his past relationship and how she has moved on.
• Video matches closely to lyrics e.g. at start with Park Avenue
• Video also emphasises lyrics e.g. balloon girlfriend signifying she was temporary in his life.
• Puppets signify nostalgia, relates to people who have been through the same thing.

Ellie Bunce- 'Recurring':
Story line-

• Abstract, large range of camera shots which are pre-determined.
• The story line is the journey through someone's life.
• Concentration on senses.
• Metaphors e.g. playing with fire.
• Books- education and school.
• Offers nostalgia of our own life.

Panic at the Disco- 'Say Amen':
Story line-

• Telling the story of the key rather then the band.
• Video features as the first part of a trilogy.
• Key symbolism for drugs?- Evokes aggression.
• Subverts expectations- not what is expected.
• Does not relate to lyrics but fits with song.

Ariana Grande- 'No Tears Left To Cry':

Camera shots and movement-

• Heavily influence by Inception.
• Lots of rotation and establishing shots.
• Close ups on her face- is well known, she herself is a brand.
• Camera always moving- links to dream like state.
• No static shots.

Toto- 'Africa':
Story line-

• Everything relates to Africa.
• Story of a man and woman wanting to be together/planning their trip to each other.
• Man searches library for answer.
• Leaves mystery about who it is about.
• Videos adds to the mystery of Africa.

Avenged Sevenfold- 'So Far Away':
Story line-

• About drummer who passed away.
• Mixture of four or five people to show the loss.
• Song dedicated to him.
• Drum track to symbolise he is still with them.
• Is not obvious it is dedicated to him.

Michael Jackson- 'Thriller':
Storyline-

• Very theatrical, includes a lot of story line along with the music video itself.
• Starts by deceiving you- keeps you guessing.
• Conventional to 80s horror.
• Dancing- conforms to music video conventions. Iconic to Michael Jackson.

Bastille- 'World Gone Mad':
Camera angle/ tracking-

• Move the camera to different situations.
• Camera is always moving- no static shot.
• Camera shot reflects emotions of the characters.
• Explosions- rough moving rather than smooth. Adds to the energy.
• Camera moving- fits tempo.