'Adbusters' magazine- Industry

Published six times a year by Adbusters Media foundation, 1989 to present.
Costs £10.99 a issue.
Circulation: 120,000 readership (website Apr 2017).
Genre: Independent/ campaigning/ culture jamming.
Subtitle: 'Journal of the mental environment'.
'Based in Vancouver, British Columbia, Canada, Adbusters is a not- for- profit magazine fighting back against the hostile takeover of our psychological , physical and cultural environments by commercial forces.'

Industry research task:

Adbusters Media Foundation- https://www.adbusters.org/submissions/

The publisher is a independent publisher rather than a mainstream/ large organisation. This is shown by their ask for submissions to contribute to the magazine showing they don't have a large organisation to help create content.
The publisher is not apart of a media conglomerate as they are not afflicted with any other companies or publications.
The magazine also produces shoes which are environmentally friendly and support the idea of anti-capitalism. https://subscribe.adbusters.org/products/blackspot
This is significant to the magazine as it supports the views they portray, it also offers a alternative to the things they are against. For example where it says 'Let's put Nike out of business.'

Brand identity:

The ideology/ ethos of Adbusters is to go against the industry by not including adverts in their magazine. They decided this at the start of the magazine and want to work against the mainstream magazines who include adverts.
Adbusters subvert traditional magazine conventions through their views and opinions on capitalism and materialism. Magazines usually promote products, however Adbusters does the opposite of this.
The magazine interacts with its audience through their online presence which allows them to create campaigns and have support in a short amount of time. They talk about having almost 100,000 culture jammers who they have constant communication with.

Analytical task:

Adbusters show their ethos and ideology in the set edition through their articles and spoof adverts. For example:
In their spoof Christian Louibouton advert they show their opinion on capitalism and materialism.
Their chapter two page shows their views on the ways phones and technology affect our ability to do nothing. It emphasises the affect of society on our minds.
The article titled 'Save the planet kill yourself' discusses items we use e.g. Coke and where the packaging comes from and where it goes after it's been used.

Research task:

The war against too much of everything- https://goo.gl/W3ycxy

Buy Nothing Day is a campaign to ignore black Friday and the time surrounding Christmas and not buy anything. The page of the Adbusters website includes downloads to promote the campaign. The page uses the phrase 'the more you consume, the less you live' which further embeds the magazines opinions on materialism and capitalism. It took place November 24th 2017. The criticism of this is that not buying anything would destroy the global economy.
The Occupy Wall Street took place on the 17th September 2011. The main issues raised were: social and economic equality, greed, corruption and the perceived undue influence of corporations on the government. After the protest was forced to leave Zuccotti Park the protest took over banks, corporate headquarters, board meetings, foreclosed homes and university campuses.
Other products that extend the Adbusters brand are their shoes (see above) and their online presence.

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