'Adbusters' magazine- 'Save the planet kill yourself' page analysis
Main image/ statement- 'save the planet kill yourself' this is a play on words and quite ironic as well as juxtaposition as it says save the world which suggests good and to save something is to keep it alive. In the next line it says kill yourself which is the exact opposite of saving someone, some people could see this as an instruction.
However Adbusters are using a direct mode of address as they are directly speaking to their audience by saying kill yourself, however, another interpretation is that Adbusters are trying to portray killing yourself in a positive light. This is because they are suggesting that if everyone kills themselves the planet would be saved and potentially you as it's an easy way out of all yours and society's problems. Clearly, suicide is a negative thing but Adbusters are suggesting that killing yourself is the only way we can save the planet.
The white smoke effect that is making the letters fade appears like smoke or a flame suggesting that the planet is turning to flames and getting destroyed and that we are burning it down hence why we should kill ourselves.
Over view of the text over pages is that it is all about looking and shopping through a supermarket thinking about how everything on display is causing an ecological catastrophe. For example 'Maybe it's the toothbrush made from non-recyclable plastic'. This suggests that everything you buy or things that we use in everyday life is this this ecological catastrophe.
The whole point of this article is to potentially make you feel bad about your consumer habits and buying products by showing you the side effects on the environment. 'Americans throw away 100 billion plastic bags a year, which takes 12 million barrels of crude oil'. They use statistics to play on the reader's guilt by showing the contribution the reader has the ecological catastrophe.
However at the end of the article it encourages the reader to go against the normal and 'create alternative models of consumption in your own community' suggesting that one day it will be normal.
However Adbusters are using a direct mode of address as they are directly speaking to their audience by saying kill yourself, however, another interpretation is that Adbusters are trying to portray killing yourself in a positive light. This is because they are suggesting that if everyone kills themselves the planet would be saved and potentially you as it's an easy way out of all yours and society's problems. Clearly, suicide is a negative thing but Adbusters are suggesting that killing yourself is the only way we can save the planet.
The white smoke effect that is making the letters fade appears like smoke or a flame suggesting that the planet is turning to flames and getting destroyed and that we are burning it down hence why we should kill ourselves.
Over view of the text over pages is that it is all about looking and shopping through a supermarket thinking about how everything on display is causing an ecological catastrophe. For example 'Maybe it's the toothbrush made from non-recyclable plastic'. This suggests that everything you buy or things that we use in everyday life is this this ecological catastrophe.
The whole point of this article is to potentially make you feel bad about your consumer habits and buying products by showing you the side effects on the environment. 'Americans throw away 100 billion plastic bags a year, which takes 12 million barrels of crude oil'. They use statistics to play on the reader's guilt by showing the contribution the reader has the ecological catastrophe.
However at the end of the article it encourages the reader to go against the normal and 'create alternative models of consumption in your own community' suggesting that one day it will be normal.
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