Magazine layout definitions

• Caption- Words that accompany an image and explain its meaning.
• Strapline- Short phrase encapsulating the essence of the magazine, usually positioned below the masthead.
• Pull quotes- Key phrases from an articles that are featured in a larger font to attract attention.
• Copy- The written text in an article or feature.  
• Masthead- The title of the magazine, usually positioned at the top of the front cover and on the contents page, it establishes a sense of the magazine's brand identity.
• House style- Consistent use of stylistic features e.g. fonts, layout, colour palette. They are shown throughout the magazine.
• Typography- The visual appearance of written text, including the font style, size, spacing etc.
• Sidebar- A brief articles related to the main story on a page- may be placed in a box or written in a different front to separate it from the main article.
• Layout- The design of a page of a magazine, including the composition of written text, images, graphics etc.
• Anchorage- Where written text is used to 'pin down' the meaning of an image.
• Cover lines- Used on the front cover to give readers an insight into the content and main articles in the magazine.
• Feature- A main story or article, often an extended article (two pages or more).
• Standfirst- Short piece of written text between the headline and main article, to give more information about the article.
• Main image- A key visual element of the front cover that usually dominates the page. It could be a model/celebrity or other picture that is relevant to the magazine content.
• Brand identity- This communicates a clear message about the magazine to the target audience, it includes the image of the magazine (masthead, style, design etc.) as well as its ethos and values.
• Headline- Written text that indicates the content of an article, usually in a large font, and positioned at the top of the page.