Key terms- Industry

Key terms:

• Distribution
• Circulation-How many people see the media text.
• Readership- How many people are actually looking at the media text.
• Binge watching
• Cross-platform marketing- Advertising on multiple platforms.
• Vertical integration- A large company having control of a smaller company that is a different form of media. E.g. a TV channel also having a radio station.
• Context
• Conglomerate- Big companies/organisations