'Adbusters' magazine- Zucchetti and Osasco analysis
Zucchetti advert
In the advert that is directed at Zucchetti, a bathroom company, the Adbusters have clearly made a satirical point about Zucchetti because their company is built on luxury, and there are countries that don't even have the luxury of water. While people in Osasco don't have the practicality of getting water, people in first world countries spend large amounts of money on a nice looking tap. As an audience you are placed in the position of guilt when you see the luxury that some people have, when abusing the right to clean water, while some people in a less privileged position have no clean water.
Osasco Water
The article uses a white woman to show her privilege over poorer people who struggle to get water and have to rise early in the morning to collect it. Her water is clean and easy to access, whereas the people of São Paulo have disease ridden water, causing diarrhea and other intestinal diseases. Some would say that the article aims to hit the core of a white American person as relative normality of seeing adverts of African children and women walking for water is flipped in this article as the use of a white women shows that it is not just a certain type of culture that struggles for clean water. This could aim to hit the American public to give a more clear view of the issues that surround water in other countries other than the continent of Africa.
This reflects the ideology of Adbusters because they are fighting to reduce the poverty gap, and by highlighting the horrors of it to the public, they hope to encourage people to act in a way that helps these people. They satirize companies such as Zucchetti because the company is helping rich people to have unnecessary items to improve their experience, while countries still struggle to get clean drinking water to the bulk of their population.
Reception theory can be applied to this because it can be interpreted as the person is the one struggling to find clean water, or as the person with an excess of clean water. This binary opposition completely changes the meaning of the advert/article.
In the advert that is directed at Zucchetti, a bathroom company, the Adbusters have clearly made a satirical point about Zucchetti because their company is built on luxury, and there are countries that don't even have the luxury of water. While people in Osasco don't have the practicality of getting water, people in first world countries spend large amounts of money on a nice looking tap. As an audience you are placed in the position of guilt when you see the luxury that some people have, when abusing the right to clean water, while some people in a less privileged position have no clean water.
Osasco Water
The article uses a white woman to show her privilege over poorer people who struggle to get water and have to rise early in the morning to collect it. Her water is clean and easy to access, whereas the people of São Paulo have disease ridden water, causing diarrhea and other intestinal diseases. Some would say that the article aims to hit the core of a white American person as relative normality of seeing adverts of African children and women walking for water is flipped in this article as the use of a white women shows that it is not just a certain type of culture that struggles for clean water. This could aim to hit the American public to give a more clear view of the issues that surround water in other countries other than the continent of Africa.
This reflects the ideology of Adbusters because they are fighting to reduce the poverty gap, and by highlighting the horrors of it to the public, they hope to encourage people to act in a way that helps these people. They satirize companies such as Zucchetti because the company is helping rich people to have unnecessary items to improve their experience, while countries still struggle to get clean drinking water to the bulk of their population.
Reception theory can be applied to this because it can be interpreted as the person is the one struggling to find clean water, or as the person with an excess of clean water. This binary opposition completely changes the meaning of the advert/article.
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